Google Analytics Conference – Oracle Digital’s Wrap

A little over two weeks ago I attended the annual Google Analytics conference in Melbourne. Speaking at the conference were some of the brightest minds from the Google Analytics team who were also accompanied by some of Australia’s top experts in digital marketing analytics. It was an intense … Read more about Google Analytics Conference – Oracle Digital’s Wrap

The Future of Marketing – Spend Less Get Better Results

We sit together in a roller coaster and we are just cresting the tippy top tip of the Monster Marketing Mega Roller. Hang on to your hats and your bits because the crazy, exciting, amazing cool stuff is just about to knock your socks off. Now let's go over the event horizon of our roller … Read more about The Future of Marketing – Spend Less Get Better Results

3 Frightening Reasons Why A Business Must Own Their AdWords Account

Once in a while, I sit back and take stock of the challenges that our prospective clients are dealing with when they approach Oracle Digital for marketing help. In recent times, the most prevalent and dangerous scenario for business owners relates to the ownership and control of their Google … Read more about 3 Frightening Reasons Why A Business Must Own Their AdWords Account